Pecha Kucha

The entertainment is in the presentation. - John McTiernan

This is the presentation we created for the topic of 'Long Tail' part of Web 2.0.

 http://www.slideshare.net/RhiiJ/long-tail-12208900

This presentation is also known as a Pecha Kucha, something i had not heard of until today. This type of presentation tends to be made of 20 short slides shown for 20 seconds each.

Web 1.0 versus Web 2.0

Web 1.0 :                                               

• Had very basic graphics
• Companies were the main focus in Web 1.0
• Was created with Dial-Up (and too many wires!)
• Included only homepages
• Involved taxonomy 
• Had a client-server 
• Content was not very portable
• Considerable technical skills needed to publish online

Web 2.0 :

• Improved graphics, encouraging users to become more involved and the internet more enjoyable
• Communities are now the main focus, instead of companies
• Created with Broadband (and now wireless!)
• Now includes blogs, giving more freedom for users to not just read but write too
• Involves tagging
• Now about Peer to Peer rather than client-server
• BitTorrents for downloading files
• More rich user experiences with applications such as Google Maps
• The ability to not only connect with the 'web master' but to other people via social netoworking sites.

Web 2.0

 

 Main concepts of Web 2.0 identified by O'Reilly are the:

•  Long tail
• Collective intelligence
• Folksonomy
• Data as the next intel inside

 Now our Pecha Kucha presentation focused on the marketing principle of the Long Tail. The simple definition of the long tail is that low in demand products can exceed the profits of the high in demand ones if there are a high number of low in demand products are available. As this graph demonstrates: 

The Long Tail

One example is the availabilty of music, whilst supermarkets and music stores will sell the most high-in-demand CD's (shown on the 'head of the long tail') , the stores would not have the room to keep the low-in-demand music products in store so therefore they will not sell them. Instead the internet and Web 2.0 has revolutionised the way we can access these niche marketed and low-in-demand products by browsing on software such as Itunes and websites such as Amazon.

Another example that has now become quite well known now is the book 'Touching the Void'. This book was written and published in 1988, an account of a near death experience. It's release was not successful. Ten years later the same kind of story was released in a book known as 'Into Thin Air' by a different author. As a result the 1988 book's sales shot up. This shows the niche market of the tail out-doing the market of the higher end.

So with Web 2.0, my Itunes playlist is forever growing, with new bands and artists that have only just begun their careers. With Amazon i can grab cheap deals on products and Facebook i'm able to connect with everyone Without Web 2.0 and it's ability of blogging, i would not be able to publish this and all these sites are constantly developing. Web 2.0 is a great step forward in technology and now there is another step forward to Web 3.0...